One of our clients is a leading and well respected publishing company. They had a dilemma with a certain publication set for distribution in the spring, aimed at the education sector. The content to be published wasn’t completely set in stone and could potentially change, however the project needed to go ahead to meet an important deadline. To avoid the fear of printing something in case things changed our client came up with a clever, cheap and innovative alternative to print – Customised USB Sticks uploaded with a digital version of the publication.

Customised USB Sticks are already a popular format for publishing but in this case they solved a tricky and potentially expensive problem that could have also resulted in a large amount of wasted paper. The great thing is you can update a USB Stick at any time, unlike print where there’s no going back, not forgetting the large printing costs. Customised USB Sticks can also be branded with the publications logo, branding and information so the receiver knows exactly what’s on the USB Stick and where it came from. USB Sticks are also intriguing, can be reused and are much better for the environment than print as no paper is required.

USB Sticks can also be interactive and direct the receiver to relevant websites, email addresses and more. Presentations can also be uploaded with sound and video, something a printed book certainly can’t do.

It’s quite possible with the progression of technology and the growing usage of IPads, Kindles and such devices the future could see printed materials decrease and publishers seeking an alternative format to tailor their publications. Customised USB Sticks are the perfect format to distribute publications in this day and age, what a fantastic product they are.

Neil Harris