Innovative, cost effective and environmentally friendly action has finally taken place by Britain’s very own Labour Party. The current governing party have distributed their Manifesto on branded USB Memory Sticks. This is a great idea for many reasons and it certainly gets my vote…

Firstly, the Labour Party have focused on the word ‘paperless’ when promoting their USB Manifesto, indicating this method is environmentally friendly, which of course it is. USB Memory Sticks are also highly reusable which in itself is great for the environment, better still the USB Stick housings are actually made from recycled materials. It is a sad fact that most paper manifestos will be gathering dust in the very near future and in my opinion paper based manifestos are not only damaging to the environment they’re an inefficient use of tax payers money compared to digital formats on USB Sticks.

The Labour party have also distributed their manifesto on branded USB Memory Sticks as part of a viral marketing campaign. It is expected that the receivers of these USB Memory Sticks will simply email the digital content to other potential voters such as friends, associates and family. This is a great idea and also a free way of spreading Labour’s pledges and policies countrywide and also globally to other UK residents currently abroad.

Believe it or not there’s more benefits to Branded USB Memory Sticks and it’s obvious. The promotional value of USB Memory Sticks is second to none. Where else will you get your brand/logo in front of your target market every day and possibly for years to come? You won’t throw away a USB Memory stick and with the increasing use of digital data you’ll always need a USB Memory Stick close to hand.

http://www.youtube.com/watch?v=8WoABEIY_Kc&feature=related
The branded USB Memory Stick has been installed with a PDF version of the Labour Party’s Manifesto and some simple flash animation videos highlighting Labour’s policies and pledges.

I personally believe Labour got this one right. They’ve been clever – proactive, cost effective and considered the environment. Let’s just hope they deliver the same ethics to their country’s people if they keep their position in office.

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Neil Harris