The print process brings your branded USB Flash Drives to life however understandably some of the terminology baffles a lot of customers! Hopefully the simply put information below should help you understand the terminology and process a little more clearly.

What file types are vector graphics and bitmap graphics?
Vector Files = EPS, AI, some PDF’s, Cdr.
Bitmap Files = Jpg, Bmp, Tiff, PSD, Gif, Png.

What is a vector file?
Vector files are what we use to screen print most of our flash drives. They are files that don’t primarily use pixels, they do hold Pantone colour information (see below) and can be enlarged without losing quality.

Remember, if you don’t have a vector file to hand please ask your marketing department, printer or graphic designer and it is very likely that they will be able to help you. If you aren’t successful please send us the best quality logo you have and we may be able to help you.

What is a bitmap file?
A bitmap file uses pixels and millions of colours to produce photographic standard files. If you were to enlarge a bitmap file it would appear to look pixelated, blocky and fuzzy. We do use Bitmap files to print on our flash drives that can be digitally printed like our USB Wallet Card model or on models with a recessed area for an epoxy label.

What is a Pantone colour?
Pantones are universal colour references which most companies are assigned as corporate colours to make their brand more recognisable. The point of a Pantone reference means the colour will always be matched no matter which printer prints a piece a piece of artwork. If you don’t have a Pantone reference the printer will interpret the colour which may cause unexpected results.

Pantone matchable housing for USB Flash Drives

If you have any questions then we do have an on-site graphic designer who will be more than happy to help you.

Click here to get a quote now!

Thanks for reading

Neil Harris, Marketing Manager.